The demand for child-centric products and services is growing rapidly, presenting exciting opportunities for entrepreneurs. From early childhood education to toys, apps, books, and online courses, these markets are booming with potential. This article delves into the most promising child-centric markets to consider as we kick off 2025, highlighting the trends and growth projections that entrepreneurs can capitalize on to make a significant impact in these industries.
Early Childhood Education
The global early childhood education market is on a trajectory to reach an impressive $814.14 billion by 2033, growing at a CAGR of 7.84% during the forecast period of 2024-2033. This surge is driven by parents’ increasing desire to nurture their children’s overall well-being and prepare them for future competitiveness. The rising importance of developing cognitive capabilities from early childhood is also propelling the market forward, as parents look to enhance their kids’ cognitive skills from a young age.
Toys & Games
The Toys & Games market worldwide is set to generate a revenue of $133 billion in 2025. The global toy market, valued at $305.81 billion in 2022, is expected to grow to $391.62 billion by 2030, with a CAGR of approximately 3.14% between 2023 and 2030. The significant growth rate can be attributed to the increasing number of online toy sellers. Sustainable, educational, and interactive toys are in high demand, especially for the age group of 3 to below 5 years, which is predicted to hold the maximum market share.
Apps
For Kids: The global Apps for Kids market, valued at $1.32 billion in 2023, is projected to soar to $12.60 billion by 2032, exhibiting a CAGR of 28.4% during the forecast period. Additionally, the 6-12 Kids Educational Games market, valued at $25.4 billion in 2024, is expected to reach $129.8 billion by 2031, growing at a CAGR of 22.59% from 2024 to 2031. This rapid growth is fueled by the increasing use of mobile devices among children and the rising demand for educational, leisure, and skill-building apps. Parents are on the lookout for safe, engaging, and educational apps, contributing to the rise of online and e-learning.
For Parents: The Global Parenting Apps Market, valued at $2.0 billion in 2023, is expected to grow to $5.5 billion by 2033, with a CAGR of 12.2% from 2024 to 2033. The market is forecast to increase by $474.72 million between 2023 and 2028, driven by a growing reliance on digital technology and instant access to information and support. Baby tracker apps dominate the market, with many leveraging AI for predictive analytics and personalized parenting advice.
Children’s Books
The children and young adult books market has seen steady growth, expected to rise from $12.19 billion in 2024 to $12.49 billion in 2025 at a CAGR of 2.4%. By 2029, it is projected to reach $13.36 billion, growing at a CAGR of 1.7%. This growth is attributed to the rise of eBooks and audiobooks, increased digital technology penetration, and a growing preference for independent bookstores. Trends include personalized storybooks, integrating popular video games into books, and offering books under subscription models.
Courses for Kids
The global market for online hobby classes for kids, valued at approximately $2.5 billion in 2023, is projected to grow robustly to $6.8 billion by 2032, driven by a CAGR of 11.5%. Online coding classes are particularly robust, with the market size expected to grow from $4.19 billion in 2023 to $22.30 billion by 2033, expanding at a CAGR of 18.2% from 2024 to 2033. This remarkable growth is fueled by the increasing demand for digital learning platforms, the proliferation of smart devices, and a heightened focus on extracurricular activities for holistic child development.
Closing Thoughts
The landscape of child-centric markets in 2025 offers a wealth of opportunities for entrepreneurs eager to innovate and make a difference. With sectors like early childhood education, toys and games, apps, children’s books, and online courses all experiencing significant growth, the potential for success is immense. Entrepreneurs who tap into these trends and cater to the evolving needs of children and parents will be well-positioned to thrive in these burgeoning markets. As these markets continue to expand, they present lucrative opportunities for entrepreneurs looking to make an impact in child-centric industries.
Sources
- Early Childhood Education: The Brainy Insights
- Toys & Games: Statista, Allied Market Research, Zion Market Research.
- Children’s Books: The Business Research Company.
- Children’s Apps: Market Intelligence, Verified Market Research and for Parenting Apps: Market.US, Business Research Insights.
- Children’s Courses: DataIntelo, Nova1 Advisor
About Daffodil Creatives
Daffodil Creatives serves as a partner to entrepreneurs in creating outstanding child-centric products and services by bringing deep expertise in child development, education, psychology, and parenting. Services include planning, design, reiteration, promotion, testing, and business coaching to provide you skills that will pay dividends in child-centric products & services that are appropriate, evidence-based, and resonate with your target audience or customer. Visit www.daffodilcreatives.com to learn more and connect.